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Second, Web3 loyalty programs show the value of blockchain technology in a real-world context. These programs are not trying to revolutionize the world, but they are taking established programs and enhancing them with the added benefits only possible through the use of blockchain technology. While Starbucks had been investigating blockchain technologies for a couple of years, it has only been involved in this particular project for around six months, Starbucks CMO Brady Brewer told TechCrunch. He says the company wanted to invest in this area, but not as a “stunt” side project, as many companies are doing. Rather, it wanted to find a way to use the technology to enhance its business and expand its existing loyalty program.

MC5 Provides LifeStyleMD with a Branded Domain Name DID for its New .BOLD Rewards Program. – EIN News

MC5 Provides LifeStyleMD with a Branded Domain Name DID for its New .BOLD Rewards Program..

Posted: Wed, 14 Jun 2023 17:36:37 GMT [source]

The potential of fan loyalty programs can be expanded greatly with blockchain our solutions, unlocking the path to additional revenue, as well as increased fan engagement. Loyalty points from different companies and brands would be identified as different colored coins on loyalty management blockchain. The ‘colored coins’ concept is used to implement real world assets by setting up a ledger in blockchain.

Benefits of Cryptocurrency versus Loyalty Points

The $IMX token is a ERC-20 utility token built to reward pro-network activities on Immutable and is issued by Digital Worlds NFTS Ltd . The Foundation contracts Immutable to build and run the IMX Rewards program. Need assistance in determining where Loyyal’s blockchain solution can immediately add the most value to your program?

blockchain rewards program

The blockchain also makes it easier for brands to run highly-targeted loyalty programs, with unchanging records of customer identity and behaviors. Some companies offer discounts on travel expenses when you pay with their cryptocurrency. Others offer rewards points that can be used to book travel or purchase other items. One example is Loyyal, which is a customer loyalty and rewards platform.

Easier to add Redemption Partners

Rewards are calculated and accrued based on spend per transaction, number of visits, and accumulated spend over time so that merchants can save time on manual calculations. Merchants can drill down to individual customer profiles how to program blockchain per the program and review their transaction/reward history within their schemes. Customers, in turn, can review their profiles and drill down to individual schemes to view their transaction/reward history within the program.

  • Blockchain not only makes their creation a lot easier but also ensures secure and automatic settling of accounts between program partners.
  • Even traditional businesses like car manufacturers start offering mobility subscriptions.
  • The token can firstly be created and sold to fans in a manner that generates a potentially huge capital injection.
  • They also have the capacity to enhance the customer experience and lift some obstacles which prevent loyalty programs from achieving their full potential.
  • Customers who purchase with a Dodo network retailer can rate their shopping experience and earn prizes.
  • Customer data, a loyalty program’s most valuable asset, could become available to other network participants, even competitors.

With traditional loyalty programs, however, consumers are experiencing friction points in their customer journey. Initially, each loyalty program might look to develop its own solution, but over time smaller loyalty programs might choose to band together to compete more effectively with larger ones. Ultimately, we expect to see the development of four to six blockchain-based loyalty networks, each anchored by a major airline, a major hotel chain, or a group of smaller travel companies. Options for building and maintaining the blockchain platform could include a joint venture with technology partners or with network providers such as banks or payment card processors.

Status Match Would Be The Cover Photo of An Airlines Dating Profile

When paying in store using the mobile app, customers can pay for their shopping partly using their reward points and another payment method of their choice. Lowering the entry threshold and making use easy is key to increased rewards program adoption. What’s more, smart contracts are responsible for preparing liability reports for companies in order to facilitate easy and fast settling of accounts between said entities.

blockchain rewards program

This aspect fits in well within the context of many separate loyalty programs of individual businesses and brands. It ensures a safe level of separation of confidential data inevitably collected by loyalty programs. This transparency also extends to the businesses that are part of the program. They can see how many customers they have and how much business they are doing. Because the data is stored on a blockchain, it can be accessed by anyone, anywhere, at any time. This means that businesses can save time and money by not having to manage a centralized loyalty program.


Any token issued on the TokenD-based platform can be bought and sold immediately on an internal decentralized exchange using the native offer mechanism. Tokenization is the process of transformation of rights to an asset into a digital token on a blockchain. It provides a way to enable efficient ownership transfer and secondary market in the retail industry. And it doesn’t require the loyalty program itself to change its underlying technology platform.

Accountability, reporting, audits – smart contracts stored on a blockchain help automate settling coalition program accounts, joint campaigns, or even campaigns uploaded to a decentralized network. Instead of configuring the conditions of a loyalty program’s given campaign, you can upload smart contracts to the network, which simultaneously looks after business conditions and generates the required reports . Blockchain-based loyalty programs are still in the early stages of development and adoption.

Loyalty Programs Need More Control to Fuel Growth of Airline Industry Valuations

Early adopters will be able to enjoy higher cashback and/or revenue from selling their tokens. Instead of selling a product or a service they offer access to products and services in exchange for recurring payment. Even traditional businesses like car manufacturers start offering mobility subscriptions. The solution moves blockchain reward programs to the blockchain, allowing merchants to conduct special events in a decentralized environment and reward participants with tokens.

blockchain rewards program